Posted By Eric Gomes: HBO Sports’ groundbreaking 24/7 reality franchise returns. The series has captured 18 Sports Emmy Awards. This 23rd multi-part boxing installment with 24/7 Canelo/Golovkin, it was announced today by Rick Bernstein, executive producer, HBO Sports. The two-part behind-the-scenes series follows two elite fighters — Canelo Alvarez and Gennady “GGG” Golovkin. Following both as they prepare for their middleweight championship mega-fight title showdown. This series debuts Saturday, Sept. 16 at T-Mobile Arena in Las Vegas.
24/7 Canelo/Golovkin debuts Saturday, August, 26 (midnight-12:30 a.m. ET/PT). This airs immediately following World Championship Boxing doubleheader, featuring Miguel Cotto vs. Yoshihiro Kamegai. Cotto vs Kamegai begins at 9:45 p.m. ET/PT.
The show will also be available on HBO On Demand, HBO NOW, HBO GO and affiliate portals.
“The boxing world has eagerly anticipated this middleweight showdown between two of the best fighters and biggest stars in the sport,” said Bernstein. “We now get to present them and their preparations for this long-awaited encounter in the ring.”
Episode two of 24/7 Canelo/Golovkin debuts one week before the high-stakes bout, on Saturday, Sept. 9 (1:00-1:30 a.m. ET/PT). The Second episode airs immediately following the “HBO Boxing After Dark” tripleheader. The tripleheader features Sor Rungvisai vs. Chocolatito in a rematch to their classic 1st fight earlier this year. #RungvisaiChocolatito begins at 10:15 p.m. ET/PT.
24/7 Canelo/Golovkin will provide exclusive behind-the-scenes access. Complete with in-depth interviews. Both fighters gear up in Southern California for their Las Vegas collision in the ring. The two rank high on many pound-for-pound lists and have been dominant in the middleweight division.
Canelo Alvarez (49-1-1, 34 KOs), of Guadalajara, Jalisco, Mexico, is again holding camp with renowned trainer Eddy Reynoso. The 27-year-old phenom is coming off a dominant victory over fellow countryman Julio Cesar Chavez Jr. in May. Canelo is on a seven-bout winning streak that has reinforced his elite standing in the middleweight ranks. His drawing power as the sport’s top pay-per-view attraction is indisputable. Alvarez has demonstrated both at the box office and in pay-per-view performance.
Gennady Golovkin (37-0, 33 KOs), from Karaganda, Kazakhstan, trains with the acclaimed Abel Sanchez. The undefeated 35-year-old has compiled an extraordinary knockout-to-win ratio of 89%. In addition, only three of his fights have gone past the eighth round and only one has lasted the full 12 rounds. Golovkin’s dramatic ring style has transformed him into one of the sport’s brightest stars in a few short years and he has sold out arenas from New York to California.
Canelo’s fourth 24/7 appearance and Golovkin’s second, 24/7 Canelo/Golovkin is the latest installment of the acclaimed franchise that began in 2007. Among the most-honored sports series on TV, it was called “a masterfully entertaining reality show” by ESPN The Magazine.
Canelo vs. Golovkin will take place at the new T-Mobile Arena in Las Vegas on Saturday, Sept. 16 at 8:00 p.m. ET/5:00 p.m. PT, and will be produced and distributed live by HBO Pay-Per-View.
With the public knowledge budget cuts HBO had last year, it is good to see them investing some energy into this fight. Canelo vs Golovkin is a great fight the fans have clamored for but, so far the promotions for the event have lacked. Floyd Mayweather vs Conor McGregor completely outshined this fight with their press tour. Canelo/GGG 24/7 should help reignite the flame and get fans talking about it.
At this point, I am not sure if they will produce a HBO Face/Off: Canelo vs Golovkin with Max Kellerman. However, I strongly believe they should. With the availability of illegal streams, promotions become an integral part of a fight’s commercial pay-per-view success. As the saying goes, “it takes money to make money”. Face/Offs are very basic in nature, and should be fairly inexpensive to film. The set consists of a dark black room, a table, and three chairs. The hardest part would likely be pulling each of the fighters away from their respective training camps to coordinate schedules with the host. Canelo and Golovkin both train in Southern California, so it should be doable.
Showtime has ramped up their productions and their 2017 schedule has been insane. I would like to see HBO compete with that. For years, HBO held the torch for premium boxing content. If HBO gets back in the saddle, it will immensely help the sport and their ratings. Longtime partner and promoter Top Rank’s Bob Arum has taken many of his top fighters to ESPN as of late. Manny Pacquiao, Terence Crawford, and Vasyl Lomachenko will all have fought on ESPN by Late August 2017. HBO needs to steal some momentum back, if they are truly vested in the boxing business still.
I like the notion to have the HBO 24/7 Canelo vs GGG air on the same night as Mayweather vs. McGregor. Of course HBO is airing their own fight with Miguel Cotto, but the bigger fight is #MayweatherMcGregor. Since fans will already be in the boxing mindset, this should help the ratings. Golden Boy used a similar tactic with their 2015 Canelo vs James Kirkland fight. Golden Boy strategically placed Canelo/Kirkland a week after the record-breaking Mayweather vs Pacquiao fight and was able to ride off the coat tail of that fight. As a result Canelo’s fight did great viewership, becoming the most watched fight on premium tv [for boxing] that year.
Canelo vs Golovkin is certainly an awesome fight that has fans split down the middle. In a phenomenal boxing year, 2017 keeps delivering the hits. It’s great to see boxing start to come back to the main stream. More and more fights on premium basic cable. HBO Boxing does an excellent job in the video production department, so I look forward to seeing the latest installments of 24/7.
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